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Helen Fernety

Innovative design professional with diverse experience in retail, healthcare, elearning, government, and commercial real estate with a proven track record of delivering engaging user-centric solutions.

  • Career
  • Education
  • Skills
UX/UI Design Lead - Dillard’s Inc. Little Rock, AR - 2012 – present Agile UX Practice Lead managing a team with an UX Engineer, User Researchers, Usability Analyst and 3 UX Front-end Developers supporting ecommerce and internal application projects. Launched and developed UI design framework to improve front code standards and standardize UI presentation layer for Enterprise user. Additional skills include user testing, brainstorm facilitation, wire framing, prototyping (static and click-through), UI quality control and senior leadership & client presentations. Applications: Balsamiq, Basecamp, Fireworks, Just In Mind Prototyper, Illustrator, PhotoShop, PowerPoint & Morae. Web Graphic Designer - Miami Children's HospitalMiami FL - 2011 – 2012 Designer for web applications team of developers, focused on designing UI's and UI/UX strategies for iPad/iPhone apps, and Sharepoint intranet. Curriculum development & co-teaching for monthly SharePoint 2007/2010 ILT course. Client services for long-range projects and daily helpdesk MOSS troubleshooting. Miscellaneous projects: organizational desktop themes, program logos, iPad/iPhone icon set, training support user guides (design/copywriting) and promotional site banner (design/copywriting). Creative Communications Designer/ Manager – Operations, Kaplan University Ft. Lauderdale FL - 2008 to 2011 One of two communications managers who supported Student Operations department for Kaplan University's seven Operations Centers throughout North America. Team's mission was to “take communications to the next level.”
  • SharePoint 2007 sub site UI Development, programming and management content planning for SharePoint 2007 sub site (multimedia, content and web development)
  • Video concept, sound recording and video editing
  • Campaign concept co-development plus design/develop tasks for print, Flash, web and video.
  • SharePoint 2007 custom workflow program used as back-end for employee image supported Kudos e-mail program. (Web Creative Suite CS4)
  • Creation of project and implementation plan for central SharePoint 2007 document library.
  • Dreamweaver, PhotoShop and Fireworks (Web Creative Suite CS4)
Web Developer – IT Department, Miami-Dade State Attorney’s OfficeMiami, FL - 2007 to 2008 Content/navigation planning, content development, graphic development/production, HTML & CSS markup, banner ads, logo & icon design, cross-browser testing, script writing, Flash, video planning & editing, software application interface design, form design and management, and site maintenance.
  • Reduced web development budget by 75% by installing a streamlined file maintenance program
  • Analyzed and managed redevelopment of a bilingual extranet an intranet site
  • Lobbied for and attained approval/funding to publish external website in Spanish and English
  • Directed production/editing of bilingual video (Premiere & Flash Video Encoder)
  • Installed SharePoint Media Server - cutting costs & adding availability to attorney’s training videos
  • UI designer and developer both an Intranet and Internet sites (Dreamweaver8, Flash8 & PhotoShop)
Design / Marketing Assistant – Regional Marketing Team, Cushman & WakefieldMiami, FL 2005 - 2007 Print Designer: Offering Memorandum Brochures, Property Flyers, Maps, Stacking Plans, Charts/Graphs, E-mail Blasts, Signage, Templates, Photo Retouching, InDesign
  • Designed promotional materials for the highest selling commercial building in Miami Beach up to that point. The Lincoln - $74,000,000 (InDesign, Illustrator, and PhotoShop)
  • Implemented a monthly support staffer marketing training program to help address marketing resources shortage issues
Graphic Designer – Niles Audio Corporation Miami, FL - 1999 - 2001 Design and print production for product brochures, trade show graphics, Macromedia FLASH presentations, company website updates, print bids, and project management. Editorial Designer and Web Content Manager - Non-Dairy: Something to Moo About Miami, FL - 1996 - 2001 Editor of monthly web/print newsletter. Content research & annual issues planning. Established and managed editorial and parent volunteer board’s contribution. Press & advertising contact. HTML updates.

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  • B.A. - Graphic Design
    University of North Florida, Jacksonville, FL
  • UX Intensive Conference – Atlanta, GA
  • User Interface 19(Oct) Conference – Boston, MA
  • Agile Alliance 2014 Conference – Orlando, FL
  • MX(Managing UX) Conference – San Francisco, CA
  • Bar Camps – Jonesboro, AR 2012, Conway, AR
  • Dale Carnegie Immersion Course – Little Rock, AR

PDF Version

  • CS Dreamweaver CS6 - 9 yrs.
  • CS Flash CS5 - 5 yrs.
  • CS Fireworks CS6 - 9 yrs.
  • CS Illustrator CS6 - 10 yrs.
  • CS InDesign CS4 - 7 yrs.
  • CS PhotoShop CS6 - 9 yrs.
  • Balsamiq – 2 years
  • CSS - 5 yrs.
  • HTML - 9 yrs.
  • jQuery and JavaScript Editing - 3 yrs.
  • Just In Mind Prototyper - 1 yr.
  • Morae - 8 months
  • PowerPoint 2007 - 4 yrs.
  • SharePoint 2010 - 4 yrs.
  • SharePoint Designer - 2 yrs.
  • Word 2010 - 8 yrs.
  • MAC OS - 24 yrs.
  • Windows OS - 13 yrs.

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Users are at the heart of successful processes, products, and applications. Starting with user research is the key.

Process Flows

Making the complex simple is key to selling concepts. By making processes visual, shared understandings succeed.

User Journey

Visuals can server as road maps for helping starkholder and developers alike. Keeping products focused on user needs.


By introducing the storytelling method it helps startholders focus on core processes and user data.

FED & BED Processes

Humorous inforgraphic to communicate Front End and Back End developer's shared tasks.


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Helen Fernety

Framework Logo

Branding for bootstarp themed framework.

Security Logo

Branding with a red version to communication alert status.

Icon Sets

Various vector icon designs for both mobile and web apps.

Mobile Website

- Specs Doc

UI designs created to handoff to external development vendor.

iPad App

- Specs Doc

iPad UI used for first tablet version of Miami Children's Hospital's Fit4Kids Care iphone app.

Reading Program Logo

Branding for Boys & Girls reading program to support fundraising.

UX Team Logo

Internal branding to increase awareness of UX practice.

Fundraising Infographic

- Full Illustration

Illustration of relation between reading scores & incarceration.

eMail Blast

Internal client relations email for Sharepoint department contacts.


Screensaver and logo design as part of EMR campaign.

Sharepoint UI

- UI Proposal

Master page framework design for departments and intranet index.

Logo Design

Customized typography and illustration.


Custom illustration and layout.


Event logo and layout.